By Melissa Saegert Elicker
Analysts and executives—along with those working in the marketing trenches—agree: The profound shift in the global economy has triggered a reset to a lower baseline of commercial activity. People borrow less, save more and spend with much greater caution. This is “the new normal.” The big question for marketers is how to respond.
Link to the complete article in BizNews, the College of Business Administration’s news site.