Active learning prepares marketing students for market realities


By Beverly Z. Welber

“Close to 70 percent of students with marketing degrees end up in sales.”— College recruiters

“I don’t consider myself a selling-type person.”— Diane Edwards, marketing major, College of Business Administration, Florida International University (FIU)

Given that such a high percentage of marketing majors become salespeople, and given the resistance expressed by Edwards and likely shared by many of her classmates, Nancy Rauseo, who teaches sales management and customer relationship management at FIU, faced a challenge: how to best prepare marketing students for the strong likelihood that they go into sales—especially consultative sales in which they will establish long-term relationships with customers and help solve their problems.

Link to the complete article, video plus student videos in BizNews, the College of Business Administration’s news site.

Comments are closed.