FIYou: Luis Casas

Name: Luis Casas

Hometown: I was born in Washington, D.C., and have lived in Caracas, Venezuela; Boston, Mass.; Dayton, Ohio; and Miami since 1998.

Job Title/Department: Director of Marketing, Communications & Recruiting for the College of Business Administration

Campus: Modesto A. Maidique Campus

In a nutshell: I am responsible for increasing college recognition and student enrollment through the development and implementation of marketing, communications and recruiting strategies and plans, including advertising, public relations, publications and e-marketing.

Number of years at FIU: 5

What do you enjoy most about your job?

Interacting with prospective students who then decide to come to FIU, seeing them here on campus throughout their program and then staying in touch with them after they graduate and move on to a successful career.

What do you think faculty/staff and students should know about your department?

That we have a great team of professionals always willing to help and to learn from others.

Where is your favorite spot on campus? Why?

The Graham Center. It always has a great level of energy and reminds us why we’re here.

If there is one thing you wish everyone knew about FIU, what would it be?

How great a place this is! It’s amazing to see people’s reaction when they come to campus, even if they studied here and graduated five years ago.

Family snapshot:

Happily married for 27 years, with four daughters and one son.

Word that best describes you: Curious.

First paying job: Behind the counter at a neighborhood pharmacy in Caracas.

Favorite TV show: The Cosby Show.

What is playing on your iPod?

James Taylor, CSNY, Eagles, Fleetwood Mac, Paul Simon, Jackson Browne, Dan Fogelberg, Cat Stevens, Kenny Loggins, Marc Cohn, Karla Bonoff, Nora Jones, Led Zepellin, Yes, Beatles, John Mayer, Jack Johnson, Jason Mraz, Juan Luis Guerra, Diego Torres…and many more.

Your proudest accomplishment:

My family.

What do you do when you are not working at FIU?

I enjoy spending time with family and friends, golf, tennis…. But when I really want to get away and relax, I pick up my guitar.