Students conduct campus marketing campaign as part of Chevrolet competition

“Where will you take your Chevrolet?”

That thought-provoking question was the thrust of a marketing event planned and hosted by the College of Business Administration’s collegiate chapter of the American Marketing Association (AMA) at FIU. Chevrolet selected FIU as one of 23 schools nationwide to participate in its Chevrolet Campus Promotions program.

On Nov. 17, 2010, AMA displayed a trio of 2011 Chevy models—the Camaro, the Equinox and the all-new Cruze—at the Betty Chapman Plaza at FIU’s Modesto A. Maidique Campus.

To read the article, visit BizNews, the College of Business Administration’s news site.

— Jane Schreier Jones