Trip to China sharpens marketing students’ global vision

Posted by × 07/21/2011 at 10:56 pm
For the eleven students in FIU’s College of Business Administration who headed to China this summer, the goal was clear: raise the awareness of the importance of viewing marketing management strategies and tactics from a global perspective.

Study abroad group visits the Summer Palace near Beijing

They achieved that and learned so much more about the business practices and cultural aspects of life and work in China today, according to Elisabeth Beristain, faculty director for marketing study abroad programs.

Read more on BizNews, the College of Business Administration’s news site.

— Melissa Saegert Elicker

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