Want more customers to hit the ‘like’ button? Experts at Marketing Roundtable share how


“We are building a web where the default is social,” Facebook founder Mark Zuckerberg announced at a 2011 conference.

Karen Comas, social media manager, from Telemundo (NBC Universal) spoke at the marketing presentation.

More than ever, companies are scrambling to incorporate social media into their marketing plans, using an array of web-based and mobile technologies. In response to the growing trend, FIU’s College of Business Administration presented “How to Have your Customers Fall in Love through the ‘Like’ Button: Generating Buzz, Loyalty and Engagement through Social Media,” Feb. 2 for more than 100 alumni, professionals and students.

Read more on BizNews, the College’s news site.