FIU Business takes third place in Johnson & Johnson case competition


Competing against other top business schools, students from FIU’s College of Business Administration won third place in the national Johnson & Johnson Business Case Competition, March 29-April 1.

Prior to the competition, the team did field research for its marketing strategy in a high-end cosmetics boutique in Miami.

A team of international business, finance and Honors College undergraduate students – Litong Chen, Carlos E. Gomez, Giorgio Izzo, Prince Mikado and Maximilian A. Staedtler – was chosen as finalists by Johnson & Johnson judges in a preliminary FIU competition held Feb. 28, organized by Dawn Lazar MS ’06 from Career Management Services.

Read more on BizNews, the College of Business Administration’s news site.

— Jane Schreier Jones