Media Relations

maydelMaydel Santana ’91
Director of Media Relations

santanam@fiu.edu  

305-348-1555

twitter3@maydel

I have worked in and with South Florida media for the better part of the last three decades. I began my career at The Miami Herald in the afternoon of the first day of my freshman year at FIU. I majored in journalism and worked on the student newspaper, while working at The Herald part time, first as an assistant for the social column, then as a weekend assistant on the news desk and later as a junior features writer.

After graduation from FIU, I landed a full time job with el Nuevo Herald, The Miami Herald’s Spanish language sister paper. I worked as a general assignment reporter, covered education and immigration. Among the most memorable stories I covered were the aftermath of Hurricane Andrew in 1992 and the Cuban rafter crisis of 1994. In 1995 I returned to FIU to join the media relations team as the assistant director, where I have experienced and been part of FIU’s spectacular transformation into a research institution and one of the largest universities in the country. In my media relations capacity, I lead an award-winning team that has worked with visiting heads of state, the Dalai Lama, presidential candidates and earlier this year, with the White House team on President Obama’s visit. My team also played a key role in the only presidential transition at FIU since the 1980s.  My fully bilingual team is responsible for writing speeches for President Mark B. Rosenberg, managing crisis communication for the 54,000 student institution, and maintaining relationships with local, regional, national and international media.

20331211864_e9fbfdcf2d_mMadeline Baró MPA ‘11
PR and Communications Manager

mbaro@fiu.edu  

305-348-2234

I am a communications professional with two decades of experience in journalism and media relations. I currently serve as a Public Relations and Communications Manager at FIU. In that role, my duties include overseeing university-wide communications, speech writing, as well as writing and disseminating news about the university. Prior to joining FIU, I worked for the South Florida Sun-Sentinel, covering the Cuban-American community and other immigrant communities in Miami. Before that I worked for the Associated Press in Texas, including two years as the correspondent in Harlingen, on the U.S.-Mexico border. My other journalism experience includes working for the Miami Herald’s online edition, writing breaking news for the website and technology articles for the Living section. I am a native of Hialeah, Florida and hold a bachelor’s degree in journalism and Latin American Studies from the University of Miami and a master’s degree in public administration from FIU.

20965907141_b5b78eef87_mDianne de la Cabada ’94
Broadcast Relations Manager

dfernand37@fiu.edu

305-608-4870

I am an Emmy-nominated, veteran broadcast journalist who spent 17 years covering some of the nation’s biggest stories. Most recently, I was the political reporter for WSVN-Channel 7 covering a historic recall election that garnered national attention and the turmoil within the City of Miami Police Department. It was the culmination of a 10-year career at 7News spent cultivating sources and earning the trust of a community. Using the skills honed on the scenes of some of this country’s biggest news stories, I became FIU’s Broadcast Specialist in 2011. It is my job to get FIU on the nation’s airwaves.

Jennifer Lacayo ’15
Junior Public Relations Associate

jlacayo@fiu.edu

305-348-2232

I am a proud Panther with a passion for public relations. Less than a year after graduating from FIU with a bachelor’s degree in public relations, I joined the media relations team. In my role as junior PR associate, I help get the word out about all of the amazing things happening at FIU. I manage the daily activities in the office by compiling news clips and coverage reports, writing press releases, pitching stories, assisting media, managing the FIU News Twitter account, and organizing meetings of communicators throughout the university. Recently, I have helped staff major events, including MSNBC’s town hall with Marco Rubio and President Obama’s campaign visit before the 2016 presidential elections.

Previously, I was an intern at Cece Feinberg Public Relations in Miami, where I managed multiple clients and worked high profile events like Miami Swim Week and the Miami Open. I am enrolled in the FIU public administration master’s program and plan to soon be a double FIU alumna!