Hispanic Kitchen cooks a new course as a small business

SBDC at FIU Helps Hispanic Kitchen Cook a New Course

When playing the game of football, a running back has to move with agility and speed, and change direction quickly without losing momentum.

Jorge Bravo ’91, MBA ’08, founder of Hispanic Kitchen, which recently attracted a majority investment from Hispanicize Media Group, likens the trajectory of his business to that of football.

An online community for foodies seeking Latin flavors, Hispanic Kitchen found itself tackled in the ever-evolving technology world and had to quickly change direction. Bravo wasn’t sure how to change course and sought help from the Small Business Development Center at FIU.

Bravo’s experience is not unique. Many small business owners find themselves at a crossroad a few years after starting and need help to scale-up. Miami ranked second in the nation in starting up businesses, but second to last when it comes to growing or scaling-up businesses, according to the 2016 Kauffman Index of Growth Entrepreneurship.

Over the course of seven years, Hispanic Kitchen transitioned from an idea to a startup to a food platform engaging more than 1.5 million users.

Read the full story at BizNews.fiu.edu