Technology strategies are integral to a firm’s success, professor says

How do firms respond to technological change?

This is one of the important research questions Curba Morris Lampert, assistant professor in the International Business Department, addresses in her latest article in the Journal of Management Studies, “Fearlessly Swimming Upstream to Risky Waters: The Role of Geographic Entry in Innovation.” Lampert studies the intersection of technology strategy and international business.

““I focus on issues of how firms build their technical capabilities, the means they use to capture value from their innovative activities, and the consequences of shocks, technological changes, and uncertainty on technology strategies,” she explains. “In this increasingly technology-driven economy, a firm’s technology strategy plays an essential role in its competitiveness and performance.”

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